Heritage and heirloom? True West doesn’t care about buzzwords. What matters is what lasts — what can handle life lived in a rugged landscape where the weather turns on a dime. That these clothes come from primarily American standouts, match a modern Western aesthetic and fit in at a five-star resort as well as they do on the ranch — true West doesn’t give a damn. What matters is they get the job done, and they do it every time.