Strategist and marketer growing brands through creative that resonates. Doing stuff for B2C and B2B brands, ecommerce sites, and agencies for over a decade.
A selection of recent work below.
Positioning, naming, and strategic approach for a rebrand of The Pro’s Closet in collaboration with Dan Hanafin and Manual Creative.
TPC
Strategic approach, creative concept and copywriting for a series of national campaign ads capturing the helpful, playful side of banking with Timber+Frame.
CCCU
Good strategy builds strong brands that create instant connections.
Content strategy and copywriting for a brand book to inspire and drive future innovation at Harley-Davidson’s electric motorcycle, LiveWire.
LiveWire
Strategic messaging, app and website copy, and omnichannel campaign creation for the #1 calendar app for nurses, Nursegrid.
NURSEGRID
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”
— Saul Bass
Launch campaign videos created with Giant Ant to accompany a holistic rebrand for one of the largest credit unions in the northeast, Lighthouse.
LIGHTHOUSE
Naming, strategic positioning, and messaging for a new AI-powered and expert-verified shopping and discovery app.