I help brands find themselves. I’ve worked both in-house and agency-side to drive strategy and marketing at Uber, Rivian, Rapha, Biolite, LiveWire, Specialized, and more.

I like to make complex things simple. If it doesn't sound immediately true, it's not ready yet. What makes a brand special should be intuitive and sticky.

My wife, kid, shih tzu, and I live in cowboy wine country on California's Central Coast, where I wrangle creative and strategy for those looking to make a real connection.