LOS ANGELES

PST


STRATEGY, CONTENT, MARKETING, EDITING,
IDEAS, WORDS, CREATIVE, HOT TAKES.


MATTHEW
ANKENY












DIRECTOR, STRATEGY & CONTENT

ANCHOUR CREATIVE — 2022 - CURRENT

Manage and create Brand Strategy and Messaging for a variety of clients in the CPG, financial services, outdoor, and lifestyle spaces. Mix of B2B and B2C clients with an array of goals, from ecommerce conversion optimization to increasing brand awareness and retention. Oversee content creation for website and digital marketing and assist with business operations, development, and RFP proposals. Manage a team of 4 very talented copywriters, strategists, and producers.



Inquire for work samples and Anchour capabilities + availability.





FOUNDER

WEST SKINCARE — 2019 - CURRENT

Launched a skincare company. Oversee all design, creative, website, copy, shipping, customer service, email, newsletters, photo and video production, promotions, partnerships, collaborations, press relations, contracts, legal, digital marketing, and really everything else. 



westskincare.com




DIRECTOR, BRAND & CONTENT MARKETING

THE PRO’S CLOSET — 2021 - 2022

Oversaw brand, website, magazine, newsletter, social, video, product copy, and more. Launched a YouTube video strategy, partnerships with social and video influencers, weekly newsletter, new welcome email series, SEO content strategy, new homepage, Magazine page, and custom landing pages, and much more. Managed relationships with outside contractors, including web development, SEO, PR, and creative freelancers. Oversaw a rebrand RFP and creative agency selection. Managed a team of 15 amazing editors, copywriters, designers, and producers, including the honorable Dan Hanafin.



Website — Homepage
Design, layout, copy, merchandising.

Promotional Landing Page — Apparel, Sale
Design, layout, copy, merchandising.

Email — Newsletter
Design, layout, copy, content, merchandising.

Articles — Magazine, Radavist
Content strategy, SEO strategy, merchandising, layout.

Video — YouTube, Instagram, TikTok
Concept, production, budget, reporting, paid & organic.

Raffle — EF x Palace
Concept, content, merchandising, promotion.




CONTENT STRATEGIST, COPYWRITER & EDITOR

FREELANCE — 2017 – 2020

Worked directly with brands on strategy and creative content including planning, coordinating, scheduling, writing, editing, and producing: product copy, marketing copy, web copy, online editorials, print magazines, books, photoshoots, and videos.



Cannondale — Elevation
Planning, naming, copywriting, feature writing & production.

SRAM — AXS Video
Copywriting (product & VO script).

Elysium Health — Inquire for samples
Copywriting, SEO & editing, short & long form.

Cannondale — SystemSix
Copywriting (VO script).

ITALIC Studios — St. Augustine | Lincolnville
Copywriting, writing, project management & feature editing.

Wright — Lifework Method
Naming, editing, copyediting & project management.




DIRECTOR OF CONTENT

REFERSION — 2020

COPYWRITER

RIVIAN — 2020

Managed the brand, positioning, website, magazine, newsletter, social, site copy, and more.



Collaborated on copy and content development, including newsletters, emails, social media, blog, website copy, naming and more.






SENIOR CONTENT DIRECTOR

IN GOOD TASTE — 2018 – 2019

Managed all content production for TRUE clients including content strategy, planning, coordinating, and producing copy, photoshoots, and videos. Managed national press relations for Rapha (cycling) and 100% (eyewear).



Oiselle — New School
Storyboarding, budgeting, production & project management.

Competitive Cyclist Bike Buyer’s Guide Videos — Inquire for samples
Storyboarding, budgeting, production, & copywriting (VO script).

100% — Speedcraft Air | Peter Sagan
Copywriting (VO script) & project management.




MANAGING EDITOR

GEAR PATROL — 2015–2017

Created annual content strategy for Gear Patrol editorial team. Planned, coordinated, and oversaw all editorial production, including a 200+ page bi-annual print magazine and 40+ weekly articles. Managed 12 exceptional in-house writers and editors and worked directly with the Design and Sales teams to execute all original and sponsored content.



Gear Patrol Magazine — One | Two | Three | Four
Strategy, planning, budgeting, copywriting, naming, feature writing, editing & project management.

Travel Guide — Wyoming
Planning, coordinating, budgeting, production, writing & editing.

How To’s — Guide to Life
Planning, organization, production, writing & editing.

Feature Writing — Women’s Cycling | Displacement

Feature Editing — LA River | Chatbots




CONTENT MANAGER & COPYWRITER

HUCKBERRY — 2013–2014

Planned, coordinated, wrote and edited all site copy and newsletter copy. Created strategic plan for the journal; managed, edited and wrote articles and brand copy; produced product review video series. Managed 1 super saucy intern, Chase Pellerin.





I ALSO LIKE TO RUN, RIDE BIKES, COOK & DRINK WINE.
MOSTLY IN THAT ORDER.


IF YOU’D LIKE TO CHAT, PLEASE REACH OUT.